Helping You Sell
SHOWS EXCERPTS FROM DMS (Direct Mass Selling) FILMS. SHOWS AUTO SALESMEN, SALESROOMS, CUSTOMERS. GOOD MEDIA STOCK SHOTS, INCLUDING BROADWAY NIGHT SIGNS. SHOWS STUNTS: CAR ROLLING, WOMAN RIDING ON HOOD OF 1937 CHEVROLET THROUGH FIRE.
CHEVROLET ADVERTISING AUTOMOBILES TRANSPORTATION FISHERMEN FISHING NETS FLIES FARMERS FARMS PLOWING AGRICULTURE HORSES TRACTORS ASSEMBLY LINES PLANTS FACTORIES TRUCKS FRAMES CHASSIS PARKING LOTS MANUFACTURING TRAFFIC STREETCARS TROLLEY CARS CROWDS PEDESTRIANS STREETS STORES STORE WINDOWS DISPLAYS CIGARETTES PACKAGING STORES SHOPPING FEET SIDEWALKS WALKING SALESMEN DOORS DOORBELLS COUPLES DEALERSHIPS HOUSES HOMES ANIMATION MONTAGES SIGNING SIGNATURES ORDERS FANTASY MAGAZINES BROADWAY TIMES SQUARE NEON SIGNS NIGHT SHOTS EXTERIORS MEETINGS BRIDGES AERIALS CITIES ENGINES STILLS ANIMATION CYLINDERS PISTONS KNEE ACTION BRAKES SHOWROOMS BEAUTY SHOTS FRAMES RAILROADS FREIGHT CARS ENGINES PUMPS IRRIGATION POWER SHOVELS EARTH MOVING EXCAVATION DAMS CONSTRUCTION PRESSES STUNTS CRASHES DITCHES ROLLING FLAMES DANGER WOMEN MODELS ACTRESSES STUNTWOMEN STUNTMEN Safety
Subject: Sell Cars, Sell Jam Handy
Salesmen today do not do the pricing. The sales manager does. Notice at the dealership how they all have to go to the back before the price is finalized?
Saw that scene on the assembly line with the minz astride a rack that moves back and forth on their film about the Flint MI GM plant. For some reason, fascinating to me. Wonder if anybody ever got accidently welded to a frame.
This film amounts to showing how Jam Handy sells GM apparently in an effort to sell ITS services.
Subject: Well done
Subject: Jam it up your mass!
Get them young - in the schools! Just like the Nazis! Reaching thousands! Entire families!
I had not considered this before, but Jam Handy ranks with Leni Riefenstahl in propaganda film making.
And a nice shot of the uncompleted SF-Oakland Bay Bridge.
Subject: Car Film Porn
Subject: The Master Key
The film was obviously created for a regional sales meeting, and it explains Chevorlet's strategy of using short films and pseudo-newsreels to help sell cars. This method, the film explains, is help drive a mass marketing campaign and let the salesmen focus on the parts that only he can do.
Most importantly, the film answers the why of selling, rather than the more common how (cf. "Hired!").